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Word of mouth
Word of mouth is something that many beginning webmasters excessively rely upon. If you came up with an original idea, put an effort to build up a site around it, it is so common to assume that the first person that happens to visit your site will be so stunned with the product/service/information you offer that he or she will go out of his way to tell everyone he knows about the site. It does happen, but I wouldn't recommend relying on it too much.
Maintaining a good quality of website content is important to have a successful internet business, but this alone isn't likely to give you a jump start. Word of mouth is more related to websites that already have established a good presence on the Internet, but shouldn't be counted on to get your website off the ground.