monetize on website traffic
Other articles about online income
Optimize Page Title: Selecting optimal page title to achieve higher search engine rankings Read more...
Content Valuable To Advertisers: A look at online content from advertiser's perspective. Read more...
Affect Of Crisis Online: How economic crisis affects income of publishers of online content Read more...
Making money by selling a product or service online
Selling a product or service online through a website was probably the orignal and primary way to make money on the Internet until a few years back.
Comparison of online sales compared to conventional methods
Internet offers a great and inexpensive (or even free) way to sell goods and services - no office/warehouse rent to pay, no (or less) personnel to hire. Consequently, products sold online have lower cost and you have a price advantage compared to conventional shops. Another thing is all of that is easily accessible to potential buyers - they do not need to drive to your shop or office for miles - it's all there right at their fingertips.
The fact that your product or service offered online is so easily accessible serves you a good and bad favor simultaneously. Your customers can get to your website easily but just as easily they can leave it and go to another website. "Just a click away" has always been the Internet motto. Keep that in mind. Once you got your visitors, keep them and keep them coming back.
When you are selling a product or service via a website you are lacking the personal contact that customers get by visiting a store or an office. Try to make the experience of visiting your website more personal. Little things like a clock, or a greeting depending on the time of the day could be good. The best thing you can do is provide a phone number to call - this way your potential customer knows that they are not just dealing with a machine and there is a human in case they need help or assistance. Providing a phone number will get you as close to a real store/office as it can get online. If for one reason or another you don't/can't provide a phone number, at least you have to have on a product/service website is a contact email or contact form. If you don't provide any way for your customers to contact you, you are making your chances of selling anything to them close to zero.
Selling a product/service vs. selling advertising space
Monetizing on your website from selling a product or service has at least one advantage and one disadvantage compared to making money from selling advertising space on your website.
The advantage: if you have a good service/product you can make a relatively high income on each sale, therefore making higher income with less traffic, whereas when selling advertising you need to sell traffic in hundreds, thousands and millions hits to make a considerable income.
The disadvantage: when you are selling a service or a product to your visitors you need to arrange a few things. The main two considerations are accepting payments online and working out a product/service delivery solution(s). For both you will need a higher level of technical expertise than you would normally require for selling advertising space. This, however, shouldn't be discouraging as today there are a lot of intermediaries who provide these services to you at a reasonable cost but with minimal effort from your side.