achieving high ranking
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Off-page factors
Off-page factors, as the name implies are those factors that affect your search engine rankings but are not directly within your control.
The main off-page factor is external links. Generally the more the links the better. The more relevant the pages that are linking to you to the topic on your website the better. The higher ranking of the page that is linking to you the better. Google has invented a so-called PageRank, which basically serves as a popularity ranking of any particular page. It depends on the number of external and internal pages linking to a page in question and a PageRank of each of the linking pages. Page rank is on scale from 1 - 10 (or not rated). PageRank is not keyword specific. It is only an indication of popularity. There are numerous discussions on the web on SEO forums regarding how important is PageRank for a high ranking in SERPs. My opinion it doesn't hurt, but it is definitely not the ultimate. It is like a chicken and an egg - what comes first popularity or PageRank. Most of pages that rank well will have a decent PageRank and vice versa.
Now, here is something you should also know. By some Google is believed to have a sandbox. A sandbox is where you site is kept until it earns credibility. The more competitive the keyword, the higher the chance of getting into the sandbox and the longer you will stay there.
How to monitor performance/results of your SEO - check number of indexed pages, check whether pages on your site appear in SERPs at all. Then start evaluating how well they are ranking for your target keywords.