Picking a topic for website
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Considering value of online content for advertisers
So now we know that we should create content on topics that are of value to our visitors and of interest to us. Next we should decide on what particular topic to concentrate (I assume most of the readers have more than one area of interest). And yes, it does matter in terms of making money what topic to concentrate.
Visitors who are attracted to your website should represent value to potential advertisers. In other words, content on your website should be valuable to advertisers as well. You have to think about it this way – what type of advertisers would be interested in the type of visitors who would be interested in your content? What could they be selling to them? How much does that something cost and how much competition is there?
If you have a website about basket weaving you are sure to attract some enthusiasts, but what could your potential advertisers be? …and how many of those advertisers would be trying to advertise on the Internet (your earnings do to some degree depend also on the number of advertisers targeting your audience). In simple terms, the higher the number of potential advertisers the higher the competition for your advertising space, they higher your advertising rates, the higher your revenue.
Now think about a cooking website. I would imagine a much broader potential audience and a much larger selection of potential advertisers – food companies, kitchen electronics manufacturers, kitchen supplies manufacturers, cooking book publishers etc.
So in order to make money you need to create content that is valuable to your advertiser. This, of course, does not apply to sites where you sell a service or product directly to your visitors but this site concentrates more on creating an informational content.