creating web cotent
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Types of On-line Content
For our purposes we will consider two types of content - product/service (i.e. when you are selling a product or service directly to your website visitors) AND information whereby you are attracting visitors by offering them valuable information and consequently selling the traffic from visitors on your website to advertisers who will in their turn try to sell something to your visitors.
In the first case you are offering something of value to your visitors (product/service) in exchange for payment. In the second case, you are offering something of value to your visitors for free (information), but then sell the traffic your visitors generate to advertisers who want to sell something to your visitors.
We will mostly concentrate on creating an informational website that attracts visitors by providing valuable information to them. Relative traffic composed of visitors who are interested in information you provide in its turn represents a product/service that you would be selling to your advertising customers - exposure to their target audience.
Selling a product/service requires setting up an internet shop, which usually means higher level of expertise and set up costs. Setting up an informational website is all about building up good content that will represent interest to visitors and advertisers.